I built a small art brand from my shoebox bedroom.
It taught me more about marketing than any brief.
Guests toss most wedding invitations.
I wanted to make ones they keep.
Wedding stationery is just branding for two people.
I translate the places, moments, and little details they love into a visual identity: hand-painted illustrations, a color palette, and type, carried through every piece.
Here’s how one suite comes together:
Client Brief
A summer wedding at La Foce, a villa and garden in Tuscany's Val d'Orcia. Cypress-lined roads, garden sculptures, lemon trees, a pool, and plenty of wine. The invitations needed to make guests feel the weekend before they arrived.
The Idea
Don't just show the venue. Paint the moment.
Every piece in the set is a moment from the wedding weekend, so by the time guests reach the last card, they already know what it'll feel like.
Moodboard
Sketches
Final Suite
See more wedding stationery at helenfeng.studio ↗